Indian Journal of Marketing

Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing October

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Please check Subscription Prices and payment procedure by clicking here

Individual papers can be bought online. Please check Procedure for purchasing digital articles and Payment options for digital articles.


Volume 47, Issue 10, October 2017

Open Access Open Access  Restricted Access Subscription or Fee Access
    

Announcements

 

Announcement

 
 The Account details for NEFT have changed. The UPDATED DETAILS are :

Indian Journal of Marketing
Current A/c: 65270940713
Bank Name: State Bank of India, Hauz Khas, New Delhi, India
Branch Code: 50226 - NEW DELHI HAUZ KHAS
IFS Code: SBIN0050226
MICR Code : 110002726

After making the transfer, please send an email to editor@indianjournalofmarketing.com
with the following details :

The NEFT UTR Number :
Date of Transfer :
Amount Transferred :
Journals you wish to subscribe :
Subscription Period :
Your complete address for sending the journals (with pincode)

 Indian Journal of Marketing, Indian Journal of Finance, Prabandhan : Indian Journal of Management, Arthshastra Indian Journal of Economics & Research, and Indian Journal of Research in Capital Markets are included in UGC's List of Recommended Journals.

 Online subscription for institutes is now available for Indian Journal of Computer Science. Please check details in subscription form.

 Indian Journal of Marketing is included in the UGC's List of Recommended Journals (S.No. 20802).

 Dear Author,

Submissions are now OPEN. Please only use the 'Submit An Article Online' page to make submissions. The review process will take 8 - 10 months. Authors please note that it will not be possible for us to process and review the submissions in a short span of time. In addition, please read the Guidelines for Authors and FAQs for Authors carefully before making a submission. Thanks for your interest in our journal.


Thanks,
Team IJM

Submit your paper by clicking here and NOT [New Submission]
 
Posted: 2017-01-31 More...
 
More Announcements...