Indian Journal of Marketing

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Indian Journal of Marketing August

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Indian Journal of Marketing is indexed/abstracted in Elsevier's Scopus (SCImago Journal Rank : 0.187 , Source Normalized Impact per Paper (SNIP) : 0.147) ; the Cabell's Directory of Publishing Opportunities, USA; Ulrich's International Periodicals Directory, USA; Index Copernicus Journals Master List, Index Copernicus International, Poland; and Indian Science Abstracts (ISA - NISCAIR) . The Index Copernicus Impact Value assigned a value of 8.01 to Indian Journal of Marketing. The NAAS Rating of Indian Journal of Marketing (conferred by the National Academy of Agricultural Sciences, New Delhi (a Govt. of India Institute)) is 3.89 on a scale of 10.

We are sure that you would like to subscribe to Indian Journal of Marketing. The annual subscription charges are ` 2000/-, which are payable in advance through NEFT/RTGS/demand draft/multicity or payable at par cheque drawn in favor of Indian Journal of Marketing, payable at New Delhi. We will start sending you the copies on receipt of your subscription remittance.

Volume 46, Issue 8, August 2016

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India
N. Joji Alex, Aneesh Varghese 11-24
Total views: 209
Customer Expectations and Performance of Banks : An Empirical Analysis
Rajesh Panda, Biranchi Narayan Swar 25-36
Total views: 153
Intention to Purchase Hybrid Cars in India : A Study
Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav 37-50
Total views: 226
Exploring Factors Affecting the Effectiveness of Web-Advertising
Mohd. Farhan, Anish Yousaf 51-57
Total views: 148