Volume
XXXIV
• Number 1 •Jan 2004 |
|
Socio, Cultural and Psychographic Dimensions of
Advertising – A Conceptual Framework |
|
Advertising
is any paid form of non – personal presentation and promotion of
ideas, goods, or services by an identified sponsor. The purpose of
advertising is to bring the advertised and its features and uses to
the notice of the consumers. It also serves a number of other allied
objectives which include creation of image and goodwill of the firm,
explaining the various uses of goods and services to the customers;
enabling the producer to face competition, removal of doubts and
reminding the users to buy the products/services and maintenance of
scale demand.The
purpose of this paper is to present a conceptual framework regarding
socio, cultural, and psychographic dimensions of advertising. |
Prof.
R.Sudharshan
Chairman
Board
of Studies in Commerce and Business Mgmt
Kakatiya University, Warangal
Andhra Pradesh |
K.Arun
Jyothi
Research
Scholar
Department of Commerce & Business Mgmt
Kakatiya University, Warangal
Andhra Pradesh
|
|
A Study on Customers Awareness towards New
Insurance Companies |
|
Life
Insurance is a contract for payment of a sum of money to the person
assured (or failing him/her to the person entitled to receive the
sum.) on the happening of the event insured against. Usually the
contract provides for the payment of an account on the date of
maturity or at specified dates at periodic intervals or at an
unfortunate death, if it occurs earlier. Among other things, the
contract also provides for the payment of premium periodically
to the corporation by the assured. Life insurance is universally
acknowledged to be an institution, which eliminates 'risk' It
certainly substitutes for uncertainty and comes to the timely aid of
the family in the unfortunate event of death of the breadwinner. By
and large, life insurance is civilizations’ partial solution to
the problems caused by death. |
Dr.N.Raman
Reader
Department
of International Business
S.N.R
Sons College
Coimbatore,Tamil
Nadu |
Ms.C.Gayathri
Research
Scholar
Department
of International Business
S.N.R
Sons College
Coimbatore,Tamil
Nadu
|
Strategic Alliances:
For Competition and Co-operation |
|
For
alliances to succeed, "You have to suppress the ego…. Its
absolute poison in a joint venture"
Lord
Weinstock, the Managing Director of General Electric Company (U.K)
The
disadvantageous factors of acquisitions and mergers (A & Ms) have
really broadened the scope of strategic alliance (SA). Factors like
high cost Of acquisitions, the taken over problems of the acquired
firm and the difficulties in integrating the acquired firm in the
parent company's organizational set up are sometimes distracting.
Out
of all the strategies (innovation, integration, RSD, ASM, SA)
available, the scope of the present study is limited to SA only. The
basic idea of choosing SA is that the same has emerged as the latest
tool and has been becoming more popular in multinational business
horizon.
|
Dr.Pratap Chandra
Tripathy
Senior Lecturer
P.G Department of Business Administration
Sambalpur University,Orissa |
A Study on Thrift and
Credit Utilization Pattern of “Self Help Group”(SHG) in
Lakshmi Vilas Bank Suriyampalayam Branch, Erode
|
|
Women
constitute half the population of the world. But in many parts of
the world, they seem to be underpowered. Relative to men, they are
relegated to secondary position, be it in the household, society in
general, and workplace or in governance. It is this perceived gender
inequality and the urge to remove it and 'empower' women that have
constituted the motive force for the formation of Self Help Groups (SHGs).
Self
Help Group can be defined as a 'Voluntary Association' of the poor
with a common goal of social and economic empowerment. The purpose
behind the formation of Self-Help Groups may be to pool in the
resources of members to meet their needs. Groups should be
homogenous and democratically functioning. The habit of thrift and
contributing to common funds mobilized to mitigate the urgent needs
of the members and ensuring prompt recovery is required for better
functioning of (SHGs). |
Dr.V.S Ganesamurthy
Reader in Economics
Sri Vasavi College
Erode,Tamil Nadu
S.Bhuvaneswari
Research Scholar
Sri Vasavi College
Erode,Tamil Nadu |
Dr.M.K Radha Krishnan
Reader in Commerce
Sri Vasavi College
Erode,Tamil Nadu A.Ganesan
Research Scholars
Sri
Vasavi College
Erode, Tamil Nadu
|
Customer
Focus in Banking Services
|
|
As
the intense competition becomes a way of doing business, it is the customer who
calls the shot in deciding the nature of products and services offered in the
market. The customers are becoming demanding, dominant and selective. In fact,
the perceptions and the expectations of the customers have undergone a sea
change; with the availability of the banking services to the customers at their
doorsteps through the help of technology. Now days, they have also become more
immune to marketer's pressure1 This means That the advertising and
marketing gimmicks will work only when they see real quality in the provision of
services at the ground level. Marketing of banking services would imply creation
and delivery of customer
satisfying services at a profit to the bank. IT is the mix of six P's- price,
place, promotion, people and procedures. |
A.P.
Sebastian Titus
Lecturer
Department of Commerce
St.Joseph College
Tiruchirappalli
Tamil Nadu
|
Albin
D.Robert Lawrence
Lecturer
Department of Commerce
St.Joseph College
Tiruchirappalli
Tamil Nadu
|
Buyer
Behavior of Home Appliances with Special Reference to
Microwave Products in Bangalore City
|
|
Electronics industry was in its nascent stage of development
till the 1970s. Today, it is one of the fastest growing industries
in the country. It has experienced a fast transformation towards the
end of the century, which lead to the complete revolution in the
Indian electronic sector. Microwaves have yet to make their felt in
a big way in the country. All human beings are consumers from
morning to evening. Everybody has to consume something whether it is
purchased himself or by others. All buyers are consumers but all
consumers are not buyers. Then who are the buyers and how they
behave while purchasing a particular product is very important for
marketers. Within the broad framework of marketing, buyer behavior
is the most Interesting area and one is concerned with understanding
why an individual buyer acts in certain buying related ways. All
buyers are having differentia tastes, likes, and dislikes and adopt
different
behavior pattern while making buying
decisions. Adam Smith stated that consumption is the sole end and
purpose of all production Buying behavior may be defined as behavior
exhibited by people in planning, purchasing and using economic goods
and services. It is an Integral part of human behavior. Walter says
buyer behavior is the process whereby individuals decide, what,
when, where, how, and from whom to purchase goods and services. |
Dr.G.Sudarsana
Reddy
Assistant
Professor
Department of Management
Acharya Institute of Management & Science
Bangalore
|
Ms.Rajarashmi
P.S
MBA
Student
Acharya
Institute of Mgmt & Science
Bangalore
|
Impact of Media
Influence on Advertising Revenue – With Reference to Dainik
Bhaskar and Nai Dunia
|
|
In the next Century, media will be no longer be
measured in just space and time but in other dimensions: Exposer,
Emotions in attitude, understanding and Environment".
Rupert Murdoch (1998).
Advertising involves some uncertainty and risk.
Have you picked the right target markets? Do you really understand
what your customer's want/ will the right people read the newspaper
that carries your ads? Are your ads having any effect on the sales?
Advertisers and their agencies face questions like these day after
day.
Newspapers are a major force in advertising,
especially among local retailers, national franchises, and a diverse
group of advertisers seeking a regional or local audience.
Newspapers are among the most creditable of the mass media, and they
are a source of information, entertainment, and advertising for
millions of households each day.
As advertisers increasingly include some regional
and/or local strategy in their advertising plans, newspapers face
growing competition in an area where they have long been dominant.
In the most dramatic development (for newspapers, television passed
newspapers in terms of overall advertising revenue to become the
leading advertising medium.
At the same time while the newspapers are
fighting a battle to gain a respectable share of the national
advertising rupee: they face a growing competition from the media.
Even classified advertising, longs for the profitable mainstay of
the newspaper industry; and
is nervous over the potential for on-line services offering similar
information.
|
A.K. Singh
Senior Lecturer
GSIMR
Indore, Madhya Pradesh
|
Mili Singh
Lecturer
Prestige Institute of
Management and Research
Indore,
Madhya Pradesh
|
