Indian Journal of Marketing March 2004

Volume XXXIV • Number 3 •March 2004

Economics of Efficiency in Vegetable Business System of Mahakoshal Region in Madhya Pradesh
India is the largest producer of vegetables in the world after China. In Indian condition, vegetables are consumed in the form of fresh as well as cooked form. These vegetables are also consumed in the preserved form. As per the socio-economic norms of the Indian society, the trey of meal is considered incomplete if, it does not contain the dishes made up of fresh, cooked or preserved vegetables. Looking at this fact, it may be considered that vegetables play an important role in the life system of the Indian society. In other words, we can say that vegetables are playing an important role in Indian food habitat as well as the socio-economic life of the society/country. This gains more weightage when it becomes the second largest vegetable producer economy in the world.Vegetable crops provide a better opportunity to farmers for diversification of their farming scenario. This sector performs like the other sectors of Agriculture business like livestock, fishery, poultry etc and helps in improving the productivity of the land by generating employment, improving socio-economic status of the farmers and overall providing nutritional security to the family members as well as other people. Vegetable crops are important human food at all levels of development. Their role in popular diet, especially where rice and curry or chili dishes predominate, may well be underestimated, even if they do not figure largely in recorded market supplies.
Dr.Manoj Kumar Singh Indian Institute of Forest Management Bhopal,Madhya Pradesh
Attitude of People in Coimbatore City towards Multinational Corporations
Multinational Corporations (MNCs) are primary actors on the world scene. Multinational Corporations view the world, not any given nation, as the arena for their actions. MNCs produce and export goods, they exploit and import natural resources and transfer intermediate goods and partially assembled components. The economic dominance of the multinationals is manifested by the fact that the MNCs control between a quarter and a third of all world production and the local sales of their foreign affiliates is about the same as the Gross National Product (GNP) of all developing countries excluding oil - exporting developing countries.Large and small, rich and poor nations welcome positive and productive actions by multinational corporations operating within their territories. In order to make use of the available resources in the most efficient manner, generate employment opportunities; reducing the trade balances and increasing the exports from India and also to encourage the inflow of foreign investments, India has also been permuting the functioning of the MNCs in India. Moreover, the MNCs realize that India is the biggest market for their products and they have been showing their interest towards the entry into India. Hence, this study examines the attitude of people in Coimbatore district towards the MNCs.
Prof.R.Vijay Kumar Senior Faculty GRD School of Commerce & International Business Coimbatore,Tamil Nadu	Feroz Khan GRD School of Commerce & International Business Coimbatore,Tamil Nadu
Strategic Alliances: For Competition and Co-operation
Five year plans and other special development programs have had a positive impact on rural economy of India. Today, rural markets offer a vast untapped potential. Development programs in the fields of agriculture and allied activities, health, education, communication, rural electrification, etc have improved the life styles of rural population and a day may be imminent by which the quantum of rural demand may outweigh urban demand.To successfully exploit the potential of rural markets, and not to find but to make a rural market, there is a need to understand the vectors of rural markets not only in terms of households and population but also their occupational pattern, income generation, marketing arrangements for agricultural produce, the process of rural and cottage industrialization, communication facilities, rural buyer behavior, attitudes and beliefs of rural people and their aspirations.
Dr.M.Venkateshwarlu Associate Professor Dept of Economics Osmania University,Hyderabad
Role of Logistics in Dairy Industry
Women constitute half the population of the world. But in many parts of the world, they seem to be underpowered. Relative to men, they are relegated to secondary position, be it in the household, society in general, and workplace or in governance. It is this perceived gender inequality and the urge to remove it and 'empower' women that have constituted the motive force for the formation of Self Help Groups (SHGs). Self Help Group can be defined as a 'Voluntary Association' of the poor with a common goal of social and economic empowerment. The purpose behind the formation of Self-Help Groups may be to pool in the resources of members to meet their needs. Groups should be homogenous and democratically functioning. The habit of thrift and contributing to common funds mobilized to mitigate the urgent needs of the members and ensuring prompt recovery is required for better functioning of (SHGs).
Dr.Sunil Kulkarni Faculty Member St. Francis Institute of Management & Research Mumbai
Buying Behaviour of Consumers Towards The Products Produced By SSM Units
Every producer, either of SSI unit or Big-unit manufactures products for sale .In order to capture the market for their product, the producer has to take efforts to attract the consumers towards their products. Moreover, to attract the consumer, it is essential to understand the buying behavior of the consumer, his requirements, expectations, and satisfaction and apply adequate marketing strategies accordingly.SSI units generally manufacture consumable products or consumable durable products. Generally such products includes- milk and milk products, bread, papad, potato chips, farsaan, honey, pickles, chilly powder, spices, detergent soaps, powder, paints, sanitary cleaning products, plastic products like - pipes, fixtures, water tanks, nylon ropes etc., steel furniture, electrical products like - bulbs, chokes, wires etc. Big companies on mass scale production, maintaining their quality standard, also manufacture all these products.
Dr.Shivkumar J.Giram Head, Dept of Business Admn Vaidyanath College Vaijnath,Maharashtra
Developing Managerial Skill For Profitable Farming Business
Traditionally, Indian farmers relied upon human and animal operated equipment for agricultural production and for processing activities. But with the introduction of tractors and agricultural equipment, there has been a spectacular rise in agriculture production. Therefore, agricultural implements and machines have been considered the most important input for increasing the productivity and production. Under the present scenario of globalization and competitiveness, we have to reduce the cost of cultivation and increase the profitability. This can be possible if we consider Management as a tool for optimal use of Mechanization Technology for enhancing profitability of farmers.
Sumit Mehta MBA, Territory Executive International Tractors Ltd Hisar,Haryana
Changing Scenario of Purchasing Pattern and The Utilization of Department Stores
Purchasing is an art, and those who lack in it are likely to get a lot of confusion during the time of purchase and during making purchase decisions. Department stores make shopping attractive and agreeable. The service providers at department stores may station at strategic points and attenders may guide the customers to the concerned departments. Trained salesmen, who are courteous and tactful and who can convince the consumers may be employed. Recreation facilities in the form of music programmes, movie pictures, magic shows etc., may also be arranged A lounge, a restaurant, an Ice-cream parlour, reading and writing rooms, Telephone booths, beauty clinics, a nursery to care for small children, lectures, demonstrations, free classes in Ikebana and other arts (arts and handicraft}, fashion shows, exhibitions may also be arranged. These facilities and services go to create a "home image" for the department store concerned. They can also allow credit, take orders on telephone, offer home delivery, and provide gift-wrapping, exchange of unsatisfactory goods and refunding of money in case of dissatisfaction.
Dr.L.Manivannan Reader & Research Guide Erode Arts College Erode,Tamil Nadu	P.N Raghunathan Lecturer Sree Amman Arts and Science College Erode,Tamil Nadu
A Study About The Performance of Tuticorin Port Trust
Ports are the arterial nodes of a country's industrial and economic development. They serve as the hub of the transport system, designed to facilitate both, coastal and foreign trade. Indian ports handle more than 90 percent of the Trade by volume and 70 percent by value. Ports in India are officially categorized as major ports and minor ports. A major port is a place where ships can come close to the wharf and directly load/unload the cargo to the wharf. In a minor port, a cargo would be handled at the anchorage only by engaging liters/ sailing boats. India has 13 major ports and 131 minor ports (of which 14B are operational), for India's coastline stretches to nearly 5,500 km.Tuticorin has been a center for maritime trade and pearl fishery for more than 2000 years. The natural harbor with a rich hinder-land activated (he development of the port. Tuticorin was declared as a minor anchorage in 1868, and since then there have been various developments over the years. The Government of India declared Tuticorin port as the 10th Indian major port on 11th July1974. It plays a significant role in the import from and exports of goods to foreign countries.
M.Wilson Reader in Commerce Scott Christian College Nagercoil, Tamil Nadu