Indian Journal of Marketing April 2006

Volume XXXVI • Number 4 •April 2006

Service Quality Perspectives and Satisfaction in Health Care Systems-A study of select hospitals in Hyderabad
Liberalization, Privatization and Globalization (LPG) has brought unprecedented changes in the economic, trade and industrial scenario. LPG environment has exposed various organizations including the service sectors to the challenges of competition; service quality, cost and the competitive environment will help organizations to modernize. The impact of globalization and its implications for our country’s health care sector has rightly received wide attention and has been the subject of various health conclaves. With the state-of- the art medical procedures, equipment and facilities now available in India, patients from developed countries like Canada and Britain are choosing Indian Hospitals. Today India is not only well poised to meet the health care challenges of the millennium but also equipped with the talent and strength to contribute in further developing the health and economy of the world.“Health is Wealth”, the old saying still holds true. It is increasingly being recognized that good health is an important contributor to the productivity and economic growth at the same time it is first and foremost and an end itself. Perhaps, health care industry is one industry, which never faces a recession. Entry of private participants in the health insurance will enhance the accessibility of health care facilities to millions thus providing the right kind of health care services at affordable cost.
Priya Deshpande Lecturer in Marketing V.V.School of Business Management Jambagh,Hyderabad Email :prydeshpande@yahoo.com
An Integrated Approach to Value Added Tax in the Emerging Economic Scenario
The Value-Added Tax (VAT) is a tax imposed on business at all levels of production and based on the increase in value provided at each level. It is a general consumption tax assessed on the value, added to goods and services. It is a general tax that applies in principle to all commercial activities involving the production and distribution of goods and the provisions of services. It is a consumption tax because it is born ultimately by the final consumer. It is not a charge on companies. It is charged as a percentage of price, which means that the actual tax burden is visible at each stage in the production and distribution chain. It is collected fractionally via a system of deductions whereby taxable persons can deduct VAT liability from the amount of tax, they have paid to other taxable persons on purchases for their business activities. This mechanism ensures that the tax is neutral regardless of how many transactions are involved.
Dr.Kulbhushan Chandel Assistant Professor Department of Commerce Himachal Pradesh University Shimla	Dr.S.S Narta(Associate Professor) Sudhanshu Sood(Research Scholar) Department of Commerce Himachal Pradesh University Shimla
Outsourcing and its Enabled Service Sector in the Globalised Scenario: Emerging Challenges
India is a country that can feel the pulse of the society and change its image accordingly in spite of its huge diversity. Now the Business Process Outsourcing sector (BPO) is making waves in the Indian industrial landscape. It is one of the most dynamic sectors after the IT boom that swept across the country over a decade. Passing through the Information Technology (IT) phase, the country has gradually turned itself into a hub center of IT and IT enabled services (ITES).
Dr.S.Jagadees Pandi Lecturer in Economics Sree Saraswathi Thyagaraja College Pollachi,Tamil Nadu
Women Investors' Perception Towards Investment-An Empirical Study
The hand that rocks the cradle rules the world's is a popular saying about women. Savings is a habit specially embodied to women. Even in the past, when women mainly depend on their spouse income, they used to save to meet emergencies as well as for future activities. In those days, women did not have any awareness about various investment outlets. But as time passed, the scenario has totally changed.
Mr.Gnana Desigan C. Senior Lecturer in Commerce Post Graduate and Research Department of Commerce Dr.NGP Arts and Science College Coimbatore,Tamil Nadu	Miss.S.Kalaiselvi(Lecturer) Miss.L.Anusuya(MFC Student) Department of Finance and Control Vellalar College for Women Erode,Tamil Nadu
Rural Marketing For -FMCG
Today economy is conformed to two major and far-reaching changes – a change form domestic to global and a change from when to rural. Both these changes are evolutionary. Corporate sector has already realized the vast opportunities. Existing in the rural sector and are trying to harness these with their strategies specially aimed at rural markets. Marketing in rural areas needs altogether different strategy as against the marketing in urban area and the psyche entirely from the of when consumer. Addressing certain issues pertaining to rural marketing. This paper aims at exploring the consumer behavior patterns of rural consumers with reference to FMCG product of tooth paste, shampoo and toilet soap.
S.Arul Kumar Lecturer Department of Business Administration Directorate of Distance Education Annamalai University, Tamil Nadu	Dr.C.Madhavi Reader Department of Business Administration Annamalai University Tamil Nadu
The Budding Economy of a Flower- The Case of 'Mangaluru Mallige'
Mallige' in Kannada language means jasmine. 'Mangaluru' is the vernacular pronunciation for Mangalore, a taluk in Dakshina Kannada (DK) District of coastal Karnataka. 'Mangalore Mallige' is a variety of jasmine and it is so called because its commercial potential was first exploited by the village households in and around Mangalore. 'Mangalore Mallige' (MM) occupies an unique position in the life and economy of Udupi and Dakshina Kannada Districts in Coastal Karnataka so much so it is not only a household word but also a source of income and occupation for quite a number of households in this part of the country.
Melarkode P.Subramanian Director and Dean Chintech School of Management Studies Chinmaya Institute of Technology Kannur,Kerala	Venugopal Mulleria Professor of Commerce Poornaprajna College Udipi Karnataka
Consumer Buyer Behaviour of Two Wheelers in Tirunelveli City, Tamil Nadu
Everybody in this world is a consumer. We need a variety of goods and services right from our birth to death. All consumers are buyers and all buyers are not consumers. Then who are the consumer buyers and how they behave while purchasing a particular product is very important for marketers. Consumer buyer behaviour refers to the buying behaviour of final consumers – individuals and households who buy goods and services for personal consumption. Walter says that buyer behaviour is the process whereby individuals decide what, when, where, how and from whom to purchase goods and services. Consumer behaviour is influenced strongly by cultural, social, personal and psychological factors. Cultural factors include the set of basic values, perceptions, wants and behaviour learned by a member of society from family and other important institutions. The social factors include consumer’s family, small group, social roles and status. The personal characteristics such as buyer’s age, life cycle stage, occupation, economic situation and life style influence a buyer’s decision. A person’s buying choices are further influenced by four major psychological factors: Motivation, Perception, Learning, Beliefs and Attitudes.
Dr.M.Abdul Haneef Reader in Commerce Ambai Arts College Ambasamudram,Tamil Nadu Mr.B.A.Abdul Karim Lecturer in Commerce(SG) Sadakathullah Appa College Tirunelveli, Tamil Nadu	Dr.M.Edwin Gnanadhas Reader in Commerce Research Centre Scott Christian College Nagercoil, Tamil Nadu