Indian Journal of Marketing January 2006

Volume XXXVI • Number 1 • January 2006

Satisfaction Derived by the Airtel Subscribers in Coimbatore
Mobile phones have become an essential and important device for communication in the modern days. Mobile phone communication is a part of telecommunications, which comes in the form of oral communication. Mobile devices are growing in popularity with reduction in prices and improved functionality. Consumers prefer the flexibility and versatility of mobile phone devices. Mobile phone facilitates easy and faster means of communication and one can communicate with family and friends and transact the business anywhere, anytime at a reasonable cost.
Dr.R. Vijay Kumar Assistant Professor Research & PG Department of Management Studies S.N.R. Sons College Coimbatore,Tamil Nadu	P.Ruthra Priya Research Scholar PG & Research Department of Commerce V.L.B. Jankiammal College of Arts and Science Coimbatore,Tamil Nadu
IT @ Organized Retail Management
As retailers realign themselves to meet the expectations and demands of a consumer who is more informed, has an increasing number of choices and less time than ever, technology’s traditional role as an operational problem solver is undergoing a seismic shift. In fact, technology innovations in all areas of the enterprise are offering retailers unprecedented opportunities to shape their offerings, and indeed their entire strategic direction, to meet customers’ needs and exceed their expectations. This paper examines the prevalent IT business methods and models in the management of Organized Retail.
Suneel Arora 3rd Year Doctoral Student Institute of Management Nirma University Ahmedabad,Gujarat	Mukesh Vyas Ist Year MBA Student Institute of Management Nirma University Ahmedabad,Gujarat
A Study on Brand Consciousness Among Children and its Effect on Family Buying Behaviour in Bangalore City
'Brand’,’Brand Name’, ‘Brand Equity', 'Brand Loyalty’ are forces or terms that affects a business. Product features can be easily copied; therefore brands are considered a marketer’s tool for creating product differentiation. Brands differentiate products and represent a promise of value. Brands incite beliefs, evoke emotions, and prompt behaviour. People buy products, but which products they buy and how they make a buying decision have a lot to do with how they feel about the brand. Products are what the company makes, what the customer buys is a brand. Brands work by facilitating and making more effective the consumer’s choice process. Brands have a social and emotional value for the users. They have a personality and speak for the user. They enhance the perceived utility and desirability of a product. Brands have the ability to add or subtract the perceived value of a product. Consumers expect to pay lower prices for unbranded products or for those with low brand equities. On the other hand, they are ready to pay a premium for their favorite or socially valued brands.
Nithila Vincent Lecturer Department of Commerce Christ College Bangalore,Karnataka
Green Marketing and Environmental Protection
Environment issue has a significant impact on modern society. The environmental problems arise partly due to marketing and consumption culture, characterized by a ‘buy-use-dispose cycle’ for goods and services, which has evolved into the most powerful forces affecting both individual and environment. This led the firms to develop a new or alternative ways of satisfying these unlimited wants. It resulted into environmental problems. Keeping the environment good and clean is a must for not only the good health of the people but also for the continuous supply of goods and services to the people. The mankind has limited resources on the earth with which market must attempt to provide for the world’s unlimited wants. Therefore, there is a need for environmental awareness, environmental protection and environmental perspectives. Hence, in this study an attempt has been made to trace and analyse the concept and role of environmental protection, environmental marketing and green marketing.
Dr. R.Azhagaiah Faculty Member Department of Commerce Kanchi Mamunivar Centre for PG Studies Pondicherry	A.Ilangovan Faculty Member Department of Commerce Bharathidasan Government College for Women Pondicherry
Post Office Savings Schemes-An Impetus for Rural Investment
One of the most pressing concerns for the economies of the developing world is the need for mobilizing domestic financial resources. Despite the variety of vehicles that are intended to mobilize and allocate financial resources in developing countries, few offer strategies for meeting the needs of poor and lower-income people for financial services. Savings are increasingly being acknowledged as a powerful tool for poverty reduction. Postal savings funds play a significant role in financing public debt and in a number of countries the funds are intermediated through a variety of policy based financial institutions with developmental objectives, returning the funds to the direct benefit of the community of savers.
Mr. K.Sakthi Srinivasan Faculty Department of Management Studies Kongu Arts and Science College Erode,Tamil Nadu	S.Devi Lakshmi MBA Kongu Arts and Science College Erode,Tamil Nadu