Volume XXXVI
• Number 3 •March 2006 |
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Marketing
Success through Holistic Branding |
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A brand is a claim of distinction. A claim of distinction
helps a brand stand out of clutter and provides the customer a clear reason to
choose the brand over the competitor’s offerings.
Brand building is a costly exercise. In a survey of
marketing executives, 85% were indicative of the fact that marketing efforts
fail because marketing department is the only group behind all the initiatives
and efforts. This has to be replaced by a holistic solution for brand
development, i.e. every individual throughout the organization needs to be on-
board in an exercise of such magnanimity. This claim of distinction should be
generously supported in every aspect of, and interaction with your brand. |
Prof.Makarand Upadhyaya
Senior Faculty-Marketing
ICFAI Business School
Jaipur,Rajasthan
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Prof.Swati Soni
Faculty Member
IILM Academy of Higher Learning
Jaipur,Rajasthan
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Marketing of Amway Products-A Study with Reference to Madurai
City in Tamil Nadu |
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The objective of modern marketing is to make profits through
satisfying consumers’ needs and wants. Hence, the marketers have to
understand the real needs, wants, beliefs and attitudes of the consumers
towards their products and services. Today, network marketing is a
multi-billion dollar business. A number of companies have adopted this
business model. It has grown into one of the driving forces of the 21st
century economy. Network marketing is now regarded by many business
leaders as the business for future. But this marketing method was
misunderstood as a get-rich-quick scheme. It is also too common for
network marketers worldwide to answer the legality and soundness of
their business. |
Dr.
R.Kanthakrishnan
Faculty of Commerce
Madurai Kamaraj University
Madurai,Tamil Nadu
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The Weber's Law Implementation-The Fire and the Misfire |
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The idea that people cannot always distinguish between two
stimuli has marketing implications. The minimal difference that can be
noticeable between two similar stimuli is known as the Differential Threshold
or the Just Noticeable Difference (JND). Discovered by a 19th
century German Scientist, E.H. Weber, the relationship between the size of the
JND and intensity of the stimulus has come to be known as Weber’s Law. |
T.Frank Sunil Justus
Faculty Member
Department of Business Administration
Annamalai University
Tamil Nadu |
S.Sheikh Shadullah
K.Najimudeen
MBA Students-Final Year
Annamalai University
Tamil Nadu |
Market Survey of Shrimp Feed in Gujarat |
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Cultured shrimps contribute significantly to the total shrimp
exports from
India. East coast states of India are well developed and organize states
in shrimp cultured whereas, West coast states are emerging in this
field. A study was performed in
Gujarat with objectives of market research and developing a strategy
for market entry of shrimp feed in the state. Data was collected from
secondary sources and with help of a questionnaire. Out of 14 coastal
districts of
Gujarat; Valsad, Navasari, Surat and Bahruch were selected for study. It
was found from study that total feed requirement of Gujarat is 4000 ton;
most of the farmers prefer feed on credit. Dealers give credit according
to financial status and repayment capacity of farmers. Giving credit to
farmers also depends upon the relation between farmers and dealers.
Farmers usually don’t change their feed brand unless they suffer very
big loss of crop. Farmers believe that composition of different brands
is same, but good management practices are needed. Farmers also seek
good services and technical support from feed companies. Dealers play
main role in creating market of aquafeed because of being in the direct
contacts with the farmers. |
Mr.Sujeet Rajak
Ph.D Scholar(Fisheries Management)
Central Institute of Fisheries Education
Indian Council of Agricultural Research
Mumbai |
Dr.Arpita Sharma(Sr.Scientist)
Dr.Ananthan P.S.(Scientist)
Central Institute of Fisheries Education
Indian Council of Agricultural Research
Mumbai |
Indian Capital Markets- A Road Ahead |
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The financial system of any country serves as a link to the
savings of households with the investment objectives of firms, and plays
a pivotal role in the allocation of economic resources among the surplus
spending units and the deficit spending units. Capital markets serves as
a link between the investors and the industry. Capital markets survive
on information, which is made available through research and is
reflected on the prices of shares. So, for a capital market to function
efficiently, it is necessary that the information mechanism be in
place. The current state of the India Capital Market is vibrant and
very attractive to large number of foreign investors. The performance
of the capital market in terms of number of transactions and volume of
trade is quite impressive. We see the stock index values rising, and
flow of funds from FII’s increasing. If we look at the profile of the
investors investing in the markets, only a small proportion of retail
investors are investing in the market. Majority of the investors still
shy away from the market perceiving equity shares as risky investments.
It is the role of the regulatory body of our country to restore
confidence in the minds of the investors and induce them to invest in
the Securities Market. This article looks into the current issues
facing the Indian Capital Market and tries to analyze the prospect of
the emerging Indian Capital market in the days to come. The article
also tries to highlight the role played by SEBI in the development of
the Indian Capital Market. |
Ms.M.V.Subha
Senior Lecturer
Guruvayurappan Institute of Management
Coimbatore,Tamil Nadu
Email :gim@vsnl.com |
Data Mining- An Emerging Technique For Customer Relationship
Management (CRM) |
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Information technology has grown in various directions in the
recent years. One natural evolutionary path has been the development of
the database industry and its functionalities. Data collection, Data
creation, Data Management (including its storage and retrieval, database
transaction processing )and data analysis and data understanding has
been the way in which it has progressed so far. |
Devendra Arora
Sr.Lecturer
BLS Institute of Management
GGSIP University
Ghaziabad,Uttar Pradesh |
Loveleen Gaur
Lecturer
BLS Institute of Management
GGSIP University
Ghaziabad,Uttar Pradesh |
Marketing Customer Information File (MCIF): A Powerful Tool for Banks |
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With the growing focus on retail business to attract
customers and tackle competition, the need for setting up a well-knit
marketing function has become crucial for banks. MCIF basically
constitutes one of the functions of marketing that provide a strong
stimulus to marketing of products and services. It can profile the
customer base and assign profitability to accounts, product types,
relationships, branches, regions, line divisions and even individual
officer’s portfolios. In addition, it can predict seasonal buying
habits, identify which customers are most likely to purchase additional
product and services, help identify new branch locations, analyze
re-pricing and new product opportunities, and much more. |
Ashvine Kumar Sharma
Reader
SBMIMSAR
Rohtak,Haryana
Email :ashvinesharma@rediffmail.com |
Shafali Nagpal
Sr.Lecturer
SBMIMSAR
Rohtak,Haryana
Email :shafalinagpal@indiatimes.com
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Customers' Attitude Towards Cellphone in Communication System
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Communication plays an indispensable role in promoting
effective, social, economic, political and personal developments.
Cellular telephone services have achieved great commercial success,
because the users recognize that mobile telephone access can improve
productivity and enhance safety. Increase in demand and the poor
quality of existing telecommunication services led mobile service
providers to find out ways to improve the quality of service and to
support more users in their systems. The present study has been made
to identify the customers’ attitude towards cellphone services in
communication system. Many private service providers have entered in
this line, which has brought heavy competition in the market. Hence, it
is necessary to find out the customers’ attitude in communication
services, which could be useful to formulate new strategies, policies
and market the communication services in a better way. The data was
collected from 300 respondents to find out the reasons for choosing the
cellphone service, viz., prepaid/postpaid scheme, and landline
connection/disconnection, knowledge about the facilities of cellphone,
SMS, changing service providers and its position. The level of
satisfaction of customers in communication services have also been
measured and analysed. The survey indicates that the customers are
satisfied with the services and there exists some problems, which
deserve the attention of the cellphone service providers. |
Dr.(Mrs) S.Banumathy
Reader & Head
Department of Commerce
V.V.Vanniaperumal College for Women
Virudhunagar,Tamil
Nadu |
S.Kalaivani
M.Phil Scholar
Department of Commerce
V.V.Vanniaperumal College for Women
Virudhunagar,Tamil Nadu |
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