Indian Journal of Marketing Nov 2006

Volume XXXVI • Number 11 •November 2006

A Study On Branded Men's Wear
The apparel industry is one of India’s largest foreign exchange earners, accounting for 12% of the country’s total exports. Garment manufacturing is one of the most fragmented sectors of the Indian textile industry. The garment industry comprises of manufacturers of ready-made garments for either the domestic or export markets or, in certain cases, both. The constituents of this segment are very diverse in terms of their size, production facility, the type of apparel manufactured, the quality of output, fabric requirement, price sensitivity etc. The segment is extremely fragmented, with an estimated 27,000 domestic manufacturers, 48,000 fabricators (job contractors) and around 1000 manufacturer-exporters. This is an industry with no visibility of data in an organized sense. So, the figures quoted are more of industry estimates rather than of any organized research. The apparel segment on a whole is estimated to be Rs. 40,000 crores (Rs 400 billion) and of that the branded apparel segment is estimated to be Rs 9,000 crores (Rs 90 billion).
	Dr.Ritu Narang Lecturer Department of Business Administration University of Lucknow Lucknow
An Analytical Study of Physicians Behaviour Towards Marketing of Pharmaceutical Products
Physicians are perhaps the most important players in pharmaceutical sales. They write the prescriptions that determine which drugs will be used by the patient. Influencing the physician is key to pharmaceutical sales.This paper explores Indian pharmaceutical marketing system , physicians expectations from pharmaceutical company and the major factors that influence a physician for prescribing a product of a particular company. A Survey of 100 physicians from 10 districts of Haryana was done to meet out the objectives. A close ended questionnaire was prepared and got it filled from the chosen physicians. Good quality, widely available product at reasonable price is foremost expectation of physician from pharmaceutical company. A regular visit by good personality medical representative is best tool of promotion for a pharmaceutical company. Literatures, journals and sponsorship for conferences are preferable promotion tools in comparison to organization of free camps, personal gifts, medicine samples or any other incentive. Physicians can easily recall short brand name related to molecule disease or organization.
Prof. Usha Arora Department of Business Management Guru Jambheshwar University Hisar,Haryana	Girish Taneja Lecturer Department of Management Studies TITS College Bhiwani,Haryana
A Study on the Distribution of One Way Packs of Hindustan Coca Cola Beverages in Vijayawada City
The manufacturing of soft drinks began in the 1830’s. However, the evolution of soft drinks took place over a much longer time period. The forerunners of soft drinks began more than 2,000 years ago when Hippocrates, the “Father of Medicine,” first suspected that mineral waters could be beneficial to our well-being. The soft drink industry was a seasonal business in the early days, operating primarily during the summer months. Gradually, demand grew for soft drinks to be consumed in the home. Automatic vending machines began to appear in the 1920’s, once again changing the business of soft drinks. Vending machines and fountain dispensers led the way to the expansion of soft drinks to industrial outlets.
Dr.Ayatham Prasad Associate Professor Department of Management Studies Sri Y.N. College Narsapur,Andhra Pradesh
Production and Marketing of Fruits and Vegetables in Karnataka : A Case Study of HOPCOMS
Fruits and vegetables are important basic necessities of life. The various kinds of vegetables differ in their nutrient values. Fresh and processed vegetables are high in minerals and vitamins. The use of vegetables as food is increasing over the decades. The quality of human life is also affected by the availability of fruits and vegetables at a reasonable price.The Government of Karnataka has created a society in an attempt to organize fruits and vegetables producers so that they gain economic strength in marketing their produce and earning remunerative prices for the same. The Horticultural Producers Cooperative Marketing Society Limited (HOPCOMS), Bangalore is a pioneering society in marketing of fruits and vegetables (F&V). This society was established in 1959 and this society is presently operating in nine districts of Karnataka and also only Karnataka has this type of operations in India.
Dr.D.Seetha Naik Guest Faculty B.N.Bahadur Institute of Management Sciences University of Mysore Mysore, Karnataka	Dr.B.Shivaraj Professor B.N.Bahadur Institute of Management Sciences University of Mysore Mysore,Karnataka
Market Arrivals and Price Trend of Important Fruits at Azadpur Mandi, Delhi
Fruit production is one of the most important sources of income and their production as such occupies an important place in the agricultural development and economy of the country. Delhi is the leading state and in fruits marketing and consumption Delhi Azadpur Mandi has maximum potential for fruits marketing. The present study was under taken to examine the arrivals and prices of selected major fruits in Agriculture Produce Market Committee, Azadpur for the period of 3 years i.e. from 2003-04 to 2005-06. The secondary data collected from APMC Azadpur Delhi for 7 major fruits viz. apple, banana, lemon, mango, mosambi, orange and papaya were analyzed to study the growth rate of arrivals and prices as well as seasonal fluctuations. The movement of arrivals and prices were worked out with the help of seasonal index. The study reveals that, the prices of all fruits increased with decreasing arrivals in market. The study of seasonal fluctuations in arrivals and prices showed that arrivals of most of the fruits were higher in the peak season of crop and lower in the lean season. The maximum arrivals were for apples followed by mango and orange during all three years of study. The correlation between arrivals and prices were worked out and found that these are negatively correlated for all fruits. When arrival of fruits increase prices decreased and vice-versa
C.P.Godara Deputy Manager Mother Dairy Fruit and Vegetable Unit Delhi	S.R.Bhonde Additional Director National Horticultural Research & Development Foundation Delhi
New Age Manager - A Conceptual Study
The desire, the will, the deed and the destiny is the one and only for a young management student i.e., the future manager. Entrepreneurial quality is a rare one with initiative, daring and resourcefulness. It is not necessarily inborn; often many imbibe it. But more entrepreneurs are merely ambitious without the wherewithal to meet the changes of entrepreneurship. Thus, the person turns out to be a successful manager who will be having great expectations-a great risk indeed, but not jumping into the bandwagon of business without any preparation.
	M.Himesh Kumar Divisional Engineer APGENCO Hyderabad