Indian Journal of Marketing September 2006

Volume XXXVI • Number 9 • September 2006

Blog Marketing- An Emerging Promotional Strategy
Whether it is raising the voice against the invasion of Iraq by United States or helping the victims of the Tsunami, blogs have changed the way of information flow. Blogs have emerged as a medium for the common man to raise his voice, to make his presence felt and to speak out. It is not the corporations who are behind the blogs but it is the common man all over the world who would have otherwise gone unnoticed, who is actively writing and reading the blogs. Though the blog revolution is still in its evolutionary stage, it has opened an avenue for people to express themselves on issues they feel concerned about. If one randomly looks at the authors of these blogs one will be surprised to see housewives, students, authors, actors all writing on one topic or the other.
	Prof. T.V. Ram Raj ICFAI Business School Hyderabad
Role of Competition in Growing Markets: Telecom Sector
This paper studies the booming service sector. The focus is on the cellular service providers in the country. As the topic suggests ‘the role of competition in growing markets’ an industry, which is in the growth stage, has been identified. The theory of product life cycle is explained with emphasis on the growth stage. It then studies the marketing strategies adopted by the major players like Bharti, Reliance, Orange, Tatas etc.. It also tries to show how in the product life cycle the various service providers are trying to fit in their products and services. The analysis of the survey puts into perspective the role of competition in the in the telecom industry.
Dr.R.Srivastava Dr.Jatin Bhangle K.J.Somaiya Institute of Management Studies & Research Mumbai	Dr.Nirav Bhatt Dr.Kunal Gogri Dr.Hemal Marfatia K.J.Somaiya Institute of Management & Research,Mumbai
Cause Related Marketing: An Incitement Strategy
The changes in the environment have necessitated the need to review the present business philosophy. Companies have incorporated social goals as a part of their mission statement. Corporate involvement in social well - being began as voluntary responses to social issues and problems, then evolved into a phase of mandated corporate involvement and is now evolving in to a phase in which social responsibility is viewed as an investment by corporations. Corporations are beginning to realise that, for their survival and competitive advantage, they must evolve from doing good to doing better. Therefore, social responsibility is treated as an investment that improves the long - term performance of the organisation.1 Socially responsible practices have resulted in a favourable image and ultimately in increased sales. Organisations identified the need to bring a trade off between economical motives and social values.
Dr.Yarlagadda Srinivasulu Associate Professor Department of Management Sciences RVR & JC College of Engineering Guntur, Andhra Pradesh
Hurdles of Mango Marketing in Chittoor District of Andhra Pradesh
World production of mangoes is estimated at 15 MMTs. Of which, India accounts for 63 per cent of world total production and 83 per cent of Asia’s production. In India, Andhra Pradesh occupies second place in area next to Uttar Pradesh. The average production of mango is 4.2 MMTs in Uttar Pradesh and 3.2 MMTs in Andhra Pradesh, and produces the largest number of commercial varieties. In Andhra Pradesh, Chittoor ranks first next to followed by Krishna district in terms of both area and production. Of the total 3.2 MMTs, Krishna accounts for 0.93 MMTs against 0.78 MMTs of Chittoor district. While domestic consumption of mango has been progressively increasing but the performance is depleted in export front. However, as there is large untapped export potentiality and increase in demand at the international market, there is an urgent need for the expansion of production as well as exports. The mango processing industry has been also expanding rapidly. The present study identified three important aspects related to mango production. First, mango production witnesses fluctuations in output due to alternative bearing. Second, prices are highly volatile due to production fluctuations and third inadequate expansion of area under mango cultivation.
Dr.M.C.Naidu Associate Professor Department of Economics S.V.University,Tirupati Andhra Pradesh	T.Balaji T.Jaggaiah Research Scholars Department of Economics S.V.University,Tirupati, Andhra Pradesh
A Study on Retailer and Customer Attitude Towards P & G Detergent Powder in Coimbatore City
The study was undertaken to find out the Attitude towards P&G detergent Powders (Ariel and Tide) from Retailer and Customers. The study was carried out with 100 customers and 100 retailers were considered and their opinion about P&G detergent powder has been gathered. The primary data were collected through a structured questionnaire designed for retailers and customers. The data were consolidated and interpreted by using statistical tools like simple average, Ranking, Chi Square analysis and ANOVA. Tables and graphs are used for better representation. According to the result obtained from the opinion survey, it was found that P&G detergent powder is superior and market leader, in terms of quality and performance.
P.Thirumoorthi Lecturer Periyar Institute of Management Studies Periyar University Salem,Tamil Nadu	P.Karthikeyan Lecturer Department of Management Studies Maharaja Arts and Science College Coimbatore,Tamil Nadu
Fish Marketing in Pondicherry: A Study of Marketing Costs and Margin
Marketing plays a very important role in economic development as it stimulates production, avoids unnecessary fluctuations in output and prices and reduces costs of production. However, for these benefits to occur marketing system and marketing technology have to keep pace with the production technology and socio economic development of the country. The experience of many countries suggests that in the absence of an efficient marketing system any strategy for agricultural development cannot go very far to stimulate production.
Prof.P.Ibrahim Department of Economics Pondicherry University Pondicherry	M.Vallathan Research Scholar Department of Economics Pondicherry University Pondicherry