Indian Journal of Marketing February 2007

Volume XXXVII • Number 2 • February 2007

Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study
Teenagers are influenced by updated information of the product and hence they go for information search, collect information from different dealers on various aspects like price, technology and so on. They are also influenced by peers compulsion and sales talk of the dealers. While parents apply Parents apply general response, teenagers employ two types of strategies to convince their parents. They are emotional and logical. Logical teenagers give importance to product image. Emotional teenagers try to put forth their importance by various product value attributes like utility, quality, features, durability, long term benefit and service warranty of the two-wheeler.In respect of promotion mix, various sales initiatives like store visit, stores display, multilevel marketing and sale promotion efforts like test run, free offers; finance scheme and other sales promotion techniques influencing the logical teenagers. Also advertisement in TV and print media also contribute to some extent.
Prof. A.S.Mohanram Head Department of Management Studies St.Joseph's College of Engineering Chennai	Dr.C.Mahavi Professor Department of Management Studies Annamalai University Annamalai Nagar, Tamil Nadu
A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City
The present study seeks to examine the opinion of 200 non-vegetarians about chicken consumption pattern and their preference for processed chicken. The respondents were selected by simple random sampling in Coimbatore city of Tamilnadu. The relevant data on demographic characteristics, weekly chicken consumption, and preference for non-vegetarian items, awareness and preference for processed chicken were collected with the help of a structured questionnaire. Majority of the respondents consume chicken once in a week and purchase 1 kg of chicken weekly, mostly from nearby chicken stalls. Most of the respondents have given the top priority to the non-vegetarian item Chicken. There is awareness about processed chicken but very few purchase it because they feel processed chicken is not fresh. The chi-square analysis shows that the personal factors of the respondents does not have a significant influence on the source of purchase, source of awareness and the reasons for purchasing processed chicken while some of the personal factors have significant influence on the quantity of chicken purchased.
Dr.(Mrs) N. Yesodha Devi Principal PSGR Krishnammal College for Women Coimbatore Tamil Nadu	Mrs.V.S.Kanchana Head Department of Commerce (CA) PSGR Krishnammal College for Women Coimbatore,Tamil Nadu
Marketing of Conybio Products- A Study with Reference to Rajapalayam Taluk
Conybio Healthcare (India) Private Limited is engaged in Multi Level Marketing business. It started its operation in Malaysia in 1995, and is currently established in nine countries. Conybio is at present operating in Singapore, Thailand, Indonesia, Brunei, Philippines, Hon Kong and Canada. India is the ninth country and the company has its base at Chennai. It started its activities in India in 1998. Conybio India commenced its operations with just 12 FIR (Far Infrared Ray) Bioceramic products and now it has over 45 products. It provides dual benefits of good health and a lot of wealth leading to ultimate happiness.Conybio has already made in roads into the South, East and West Indian markets and now is all set to storm the North Indian market. One of the many reasons for the fast expansion in India is, the uniqueness of FIR products. They are effective and have caught the imagination of the Indian people, with regard to its efficacy along with “one of kind” simple accumulative marketing plan.
Dr.R.Kanthakrishnan Faculty Member Department of Commerce Madurai Kamaraj University Madurai,Tamil Nadu	Malaikani M.Phil Scholar Department of Commerce Madurai Kamaraj University Madurai,Tamil Nadu
Economic Reforms and Factory Sector
This paper presents the analytical results of growth, partial factor productivity and total factor productivity based on Solow’s index in the Tamil Nadu Factory Sector during pre (1980-81 to 1990-91) and post (1991-92 to 2001-2002) Economics reform period. Economic development of any nation depends heavily and extensively on the industrial sector. The Factory Sector in Tamil Nadu has been assigned an important role in the economic development of nation via the State. Our planners envisaged industrialization as an instrument of development policy and decentralisation of factory sector was conceived as a corrective mechanism for inter and intra regional imbalances in development. The Government of India and State Government have set up an array of institutional agencies to facilitate the growth of industries (Factory Sector) in the country. As a result, industries have not only increased but they have also generated employment opportunities and export earnings. In terms of range of goods produced and services rendered as well as variety of technology mastered by this sector, the progress has indeed been very impressive.
Dr.S.Ganesan Faculty Member Xavier Institute of Management & Entrepreneurship Bangalore	Dr.V.Anbumani Reader Department of Economics Bharathiar University Coimbatore,Tamil Nadu
Customer Satisfaction at Eseva Centres
eSeva (Electronic Seva) is an illustration of a hand pump solution in information technology. It is envisaged as an integrated electronic interface where citizens can access government services, pay bills and taxes and obtain necessary information from government regarding schemes and projects. eSeva centre comprising multiple counters through which services would be delivered in a pleasant setting with trained and motivated staff.The eSeva center is a one stop shop for more than 30 Government-to-Consumer (G2C) and Business-to-Consumer (B2C) services including payment of utility bills, reservation of train tickets, getting birth and death certificates, vehicle permits, driving licenses, transport department services, etc. Before the launch of the eSeva project, these services were available at separate offices and were normally time-consuming because of slow processing and often-large crowds waiting for the services. eSeva project has been able to attract the attention of customers and organizations. Various public and private organizations are providing their services through eSeva centers. eSeva has shown phenomenal growth rate in terms of number of transactions and services.
Dr.V.Appa Rao Associate Professor Department of Commerce Osmania University Hyderabad	Ms.K.Vijaya Shanthi Faculty Aurbiondo PG College Hyderabad
Marketing of Tourism Services - A Case Study on AP Tourism(APTDC Ltd) Visakhapatnam
Andhra Pradesh Tourism Development Corporation is extending its services so as to cater to the needs of different groups of clientele with the concept of tourism development and has been giving emphasis not only to increase the revenue for the Government but also to satisfy the growing needs of different groups of clientele.The company was incorporated in February 1976 as a subsidiary of Andhra Pradesh State Road Corporation (APSRTC) in the name of Travel And Tourism Development Corporation Private Ltd with an authorized and paid up capital of 100 and 13 lakhs respectively. The company was registered in March 1980 under the name Andhra Pradesh Travel and Tourism Development Corporation Ltd.The main objective of the company is to develop Tourism in the state. The main aim is to position the state as the “Dream – Destination” of the Country.
	Dr.D.M.Sheaba Rani Professor Department of Commerce & Management Studies Andhra University Visakhapatnam, Andhra Pradesh