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V.Vijay
Durga Prasad
Senior Lecturer
Department of Commerce &
Business Administration
P.B.Siddhartha College of Arts & Science
Vijaywada,Andhra Pradesh
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A Study of The Insurance Perspective in
Uthamapalayam Taluk |
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Most of the Asian countries with the exception of Japan, South Korea and Taiwan have a low insurance penetration as compared to developed enlightened countries. India is an agricultural country. The earnings of many of our people are not enough for their livelihood. So they are unable to make investments in savings. They give priority to their food, medical attention and education. They think of savings for the future. The main aim of the most of the investors is to gain tax relief. So, many people lack knowledge of the necessity of insurance.The Life Insurance industry has come a long way since independence, and Indian consumers till recently had been dealing with only one life insurance player – the Life Insurance Corporation (LIC) in the public sector. After the liberalization of the insurance sector more than a dozen companies have entered the business. These new insurance companies started operating from metros and urban areas. As a result the urban population got more attention and it led to good insurance penetration in urban areas as compared to rural markets. Hence the rural people don’t have a chance to learn about insurance.The LIC, in fact, was the number one Government-owned insurance company that had not only made substantial profits, but also earned the trust of people.The present study is an attempt to learn the perspective of insurance in Uthamapalayam taluk, the attitude of policy holders towards the performance of the LIC and their level of investments. |
Dr.S.Hasanbanu
Reader
&
Research
Supervisor
PG & Research Department of Commerce, HKRH College
Uthamapalayam, Theni Dist
Tamil
Nadu
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P.S.Nagajothi
Research Scholar
PG & Research Department of
Commerce,HKRH College
Uthamapalayam, Theni Dist
Tamil Nadu
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Green
Marketing : An Illusion or Reality |
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What has happened to “Green Marketing [1]”? In these early years of the new millennium, it is now some 20 years on from the Brundtland Report and the “euphoric” discovery of the environment by marketing practitioners and academics. Over those years, we have seen much research, many product launches and campaigns, and many books, papers and conferences. Despite all this, green marketing gives the impression of having significantly underachieved. Even to the most casual observer, the 1990s largely disappointed in their billing as the decade that would precipitate a “green revolution” in marketing. That decade began with eminently hopeful forecasts about the emergence of a “green tide” (Vandermerwe and Oliff, 1990) of consumers and new products. Yet, this has clearly not materialized as expected. Instead, consumers have become disillusioned; many of the groundbreaking green products produced by specialist firms have left the market; the dramatic growth in green product introductions at the beginning of the 1990s has subsided; and companies have become cautious about launching environmentally-based communications campaigns for fear of being accused of “green washing”. |
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Sheenu
Jain
Research Scholar
Indian Institute of Management- Calcutta
Kolkata,West Bengal |
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Supply Chain Management : A Customer Focus
Approach |
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This paper deals with the exploratory concept of supply chain management (SCM). It emphasizes on customer service in supply chain management for building effective supply chain network. The customer service elements are a major part for improving the performance of an enterprise. In order to achieve this, a total system perspective is necessary for analysis of activities. It also focuses the need and want of customer to balance the business portfolio. This paper describes a formal system analysis utilizing merchandising philosophy. |
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Rohita
Kumar Mishra
Department of Business Administration
Sambalpur University
Orissa |
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Tourists' Perceptions Towards Packaged Tours |
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Tourism is basically a service industry and is an amalgamation of both tangible and intangible components like accessibility, amenities, attraction, accommodation and activities. The socio-economic implications of tourism include – a) enhancement of domestic and foreign exchange growth, b) employment generation, c) cultural assimilation and d) support to the local people. For tourists, India is a confluence of modernity and traditional hospitality.The organization of a tour can be divided into a) package tours and b) non-package tours. Package tours is a comprehensive programme of tour arranged by a single institution which takes care of the interests of tourists in terms of accessibility, amenities, attractions, accommodation and activities. Package tour is a kind of single window service of a tour. A non-package tour on the other hand, is a tour organized in isolation and planned according to individualized tourist activities. |
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M.Bhaskar
Rao
Research Scholar
Department of Business Management
Osmania University,Hyderabad |
Joint Sales Promotions in India - Innovations
Beckon |
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Sales promotion in India is often related to discounts, coupons, exchange schemes etc. Many a time a company does more than what is possible. In such cases, innovations in the promotional front come into being. One such possibility is Joint promotions. When any sales promotion scheme, either for trade or consumer is announced by more than one company and or more than one brand of the same company, it is referred to as joint sales promotion or horizontal co-operative sales promotion or cross promotion or umbrella sales promotion. Sales promotional arrangements between one or more retailers or manufacturers are known as promotional tie-ins. Tie ins are used to combine resources of the business to promote products from all businesses involved. Joint promotions are one of the oldest marketing tools that companies employ to push sales. In the US, approximately 580 different products were reported to have been featured in various multi brand co-operative sales promotions during 1978 and 1979. In India, 56 such announcements of joint sales promotion were identified during the nineties. |
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Dr.K.S.Chandrasekar
Chairman
Board of Studies in Management
University of Kerala
Trivandrum
Kerala
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Dr.M.Senthil
Reader
Algappa University
Karaikudi
Tamil Nadu
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Impact of Disinvestment on Banking and Insurance
Sectors |
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Until 1990s, the Indian Financial System was characterized by a limited competition. Both the producers and players were circumscribed by heavy regulation in interest rates, in credit, in government securities and in capital markets. An administered structure of highly segmented market with limited competition and a few distinct alternative products characterized the Indian banking scenario. Today, the paradigm of “universal banking” is fast catching up. Banks are striving to be universal service-providers, both for the wholesale and the retail customers. Several Indian financial institutions are emulating international players like Citigroup, Bank of America, HSBC, etc., for becoming universal banks. Adopting the new paradigm are the newly started private sector banks like HDFC, ICICI, UTI, etc. Currently, they account for 4.1% share of the domestic market but their impact is tremendous. These banks occupy a niché between State-owned and foreign banks. |
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Dr.P.B.Patil
Reader
Department of Finance & Accounting
Chh.Shahu Central Institute of Business
Education & Research,Kolhapur
Maharashtra
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P.N.Thakkar
Academic Coordinator
ICFAI National College
Belgaum
Karnataka
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