Volume XXXIX • Number  8  • August 2009

Overhauling of Kirana Stores

In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India’s economic growth. We all can see the glorious future of retail. But the future of mom and pop stores which we know as Kirana stores looks uncertain due to the growth of modern organized retail. Experts have gone to the extent of saying that mom and pop stores will soon be extinct

Exploring The Trends of Retail Formats in India: A Study of Hypermarkets in Bangalore City

The Indian retail industry is one of the fastest growing industries with an annual growth of 30%. It is transforming into a big corporate multinational business with a potential to create direct employment opportunities of 2.5 million jobs and 10 million additional jobs in support activities. The formats are undergoing a change from convenience store to hyper markets with the entry of leading corporate in India like TATA, Reliance, Birla, and Pantaloon India pvt. Ltd., and top foreign retailers like Wal-Mart and others. Today the country has around 40 hypermarkets, but the estimates shows that India's 67-odd retail destinations can easily accommodate over 1,000 hypermarkets by 2010. This paper presents the results of this empirical study conducted at Bangalore city. A sample of 265 customers of hypermarkets was randomly selected for this study.

The economic growth in India has changed consumer’s taste and selection process while deciding on the purchase of a particular product or service. While purchasing a particular product, a consumer tries to match all the possible options that he is looking for in the product but finds that he is not fully satisfied with the product or service. The implicit consumer attitude becomes more imminent, particularly in the case of FMCG products where the price variation is very less for different brands. So there exists a gap between the expected need of the consumer and the product procured by him. This gap can be narrowed down if a line can be drawn about the factors affecting the consumers towards choice of FMCG products. The present research has been carried out with 150 respondents and 20 retailers in and around Kolkata with an objective to explore and understand the orientation of a consumer towards a particular brand and also the different factors that affect his perception for a particular brand , in the Indian context, with reference to the Dental Care Products.

Chhoti Car,Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product

The brand not only enables a business to focus its efforts around all the needs of the customer (functional, psychological and social), but it also provides the language, which articulates that relationship. It is the definable social area in which customer activity moulds with the communication and marketing mixes developed by the marketer. A brand is therefore a “statement of psychological relationship and dependency between a customer and a marketer”. Marketing communications is a systematic relationship between a business and its market in which the marketer assembles a wide variety of ideas, designs, messages, media, events, shapes, forms and colors, both to communicate his ideas to, and to stimulate a particular perception of products and services amongst the target market. The result of this process of assembling is referred to by marketers as the communications mix. To assemble this mix, the marketer uses a number of marketing communications tools such as: direct marketing, advertising, sales promotions, public relations, point of purchase collateral, events and marketing design like logos, stationery etc

A Comparative Study on the Perception Level of The Services Offered by LIC and ICICI Prudential

Insurance is a service industry and the main focus is on the efficient and effective delivery of services to the policyholders. The most important factors in the insurance industry are security of the amount insured and customer satisfaction. This can be achieved by delivering quality service for it being the pivotal element that has its reflection on customer retention, loyalty and winning the hearts of new customers and ultimately enhances an insurance company to achieve its corporate goal of more profit, increment in market value and share. Analyzing the levels of expectation and perception would reveal a birds eye view of the exact delivery of service and helps organizations to focus on the key areas. Thus customer satisfaction is the end result of customer expectations and perceptions of the services offered by the life insurance companies. This survey focuses to find out the expectation level and compares the perception level of services offered by LIC and ICICI prudential.

Fusion of business and academic platforms do not provide sufficient mechanism regarding implementation technique for effective involvement of apex managerial agencies towards holistic marketing interactions. On the other hand need of the hour is that not only apex managerial approach but every employee’s approach towards holistic marketing interactions or technically integrated marketing communications must be well defined and should work on a pre defined system. Through this paper we provide a model for apex managerial approach towards various proportions of holistic marketing interactions. This empirical research depicts the fact very emphatically that increasing participation of apex managerial agencies in marketing interactions could be positively associated with holistic marketing interactions.