Volume XXXIX • Number  2 • February 2009

Customer Shopping Behavior Among Modern Retail Formats: A Study of Delhi & NCR

The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets and supermarkets are growing at a rapid pace. Apart from the brick –mortar formats, brick -click and click-click formats are also increasingly functional on the Indian retail landscape. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer. In the backdrop of all these developments the present paper makes an attempt to:
To find out the factors that affect the buyers’ decision among the modern retail formats, and Evaluates he comparative strength of these factors in buying decision process. It Reveals the Consumer Shopping Behavior) among the Modern Retail Formats with special reference to Delhi & NCR. The empirical data has been collected with the help of Primary as well as secondary resources. The Primary research was conducted at Different Malls of Delhi & NCR.

Rs.60,000 Crores : Will The Magic Number Solve The Plight of The Indian Farmers?

Since independence, the governments – the Central and the State - have been taking constant efforts to develop the agricultural sector. In every Five year plan, considerable amount is being allotted to the farm sector, with ample budgetary supports. The development of agriculture in India since independence is remarkable. Advanced technology is introduced in farming sector. Hybrid seeds for majority of the crops were invented. NABARD provides high incentives such as financial assistance to the farmers in the form of crop loans, long term loans for erection of Pump sets and digging wells, etc. Still the plight of the Indian farmer today is unenviable. Majority of them are still under the chetches of private moneylenders. The farmers are not able to repay the loan to the banks and local money lenders. Many of them migrate to industrial towns and settle there facing many difficulties in their daily life. It is miserable to see that farmers in Andhra Pradesh and Maharashtra states commit suicide along with their family members. Though the government takes initiatives and various measures in every budget, we could not stop the suicide attempt by the farmers in many places. Keeping the above in mind, the article on “Rs.60,000 CRORES: WILL THE MAGIC NUMBER SOLVE THE PLIGHT OF THE INDIAN FARMERS?” is written, to examine the possible impact of the budget on the agriculturists.

Urban women play a significant role in domestic and socio- economic life of the society. In India, over the years, both female and male roles have been changing. Many women are placing an increasing value on independence and the freedom to do what they want. Being aware of the dual responsibility at home and office, working wives are pressurized for time. As they enjoy economic freedom, it may appear that they make independent decisions. More women are also rejecting traditional roles related to submissiveness and home making. The rise in the importance of Information Technology has given rise to a variety of new professions. They have spawned a taste for a cosmopolitan lifestyle among the emerging middle class. Break–up of joint families, rise in the number of nuclear families and greater urbanization has increased the dependence on household appliances and labour - saving gadgets. In this scenario, women are becoming more visible in the markets and are emerging as the new decision makers at home.

Emerging Trends in Waste Management in the Indian Era

This study summarizes the findings of a non-lending analytical activity carried out by the World Bank. The work was driven by concern over the quality of the urban environment,undertaken in a context of uncertainity on the suitability and effectiveness of bank investment in this area,particularly in regard to components that generate little or no revenue,like waste disposal and sewage treatment.

An electronic business to business procurement is an inter-organisational information system through which multiple buyers and sellers interact to accomplish market –making activities for corporate purchases. In this study, the extent to which organizations had plans to utilize electronic market places for purchases was investigated. A survey was conducted in Delhi and NCR. Survey results indicate that most organizations had plans; only three per cent had no plans while thirty four percent had concrete plans to utilize electronic market places for purchases. Responding organizations planned to purchase significantly more indirect goods than indirect services on electronic places. The main benefit expected from utilizing electronic market places for purchased was reduced transaction costs. Strategic importance of business to business electronic markets can significantly predict the extent to which responding organizations had plans to utilize electronic market places for purchases.

A Study on Satisfaction Level of Farmers Towards Production and Marketing of Agricultural Products

Indian farmers are unable to secure a fair deal at these two stages and an average farmer is denied the full fruits of his industry. The farmers needs the services of well organized marketing system supported by marketing co-operatives, integrated means of transport and scientific storage facilities. The proportion of small holdings (<2) ha in the total number of holdings increased from 68 per cent to 86 per cent, which in actual terms has more than doubled from 38 million to 87 million during this period. The economic development of a country depends on the development of the core industry in which the majority of its people have been engaged for quite a long time. Fruits and Vegetables is a good source of carbohydrates, proteins, vitamins and mine. Primary data required for the study were collected from the 500 selected respondents of Karur district in order to analyze the technical efficiency of the farmers. The following descriptive statistics Percentages, mean and standard deviation, scaling technique preliminary analysis of data.The general objective of the study is to examine the satisfaction level of production and marketing of agricultural commodities. The study is a combination of both descriptive and analytical. The study is a combination of both descriptive and analytical. The uneconomic holdings may be converted into economic holdings through Co-operative farming. The cultivation is higher in Karur District. But they fetch only lower price. If a Co-operative marketing society is established in this District, it will be beneficial for agricultural producers as it undertakes the procurement, processing and other marketing functions for the benefit of the members.

India is one of the world’s ten largest exporters of textiles and clothing, and relies heavily on exports to sustain its industry. The export markets (about 65%) mainly cater to the Untied States of America (USA) and the European Union. The remaining of India’s exports is spread over a number of quota countries, especially the UAE, Japan and the former Soviet Republic. India’s share in the global textile and clothing market in the last decade did not grow much because of quantitative restriction on exports to the US, the EU and Canada, because of not being a member of important preferential trade agreements and because of having a lesser degree of export competitiveness than its competitors. With the abolition of quota system, the competition among developing countries for gaining export share or retaining it will depend to a great extent on the competitiveness of the country’s textile and clothing sector. This study currently focuses on the issues to be concentrated upon by the Tirupur Exports to face quota removal. The complete elimination/phase-out of export quota’s has brought to sharp focus, the weakness of India garment export industry as well as the exciting opportunities to carve out an ambitious but achievable share in the global clothing imports. The jockeying for position among current competitors will be determined by the forces governing competition. In the race for being ahead of competition, “sustainable competitive advantage” is central to the strategy. Sustainable advantage depends on three aspects: a) Size in the target market - it culminates in the expansion of marketing, establishing brand name for products, taking into account the market selection strategy adopted by the buyers. b) Superior access to resources-this may probe into the insights of sourcing decisions. The orders from the buyers now- a -days are more dynamic - it not only includes the value addition but also fabric texture to be imported from different places, and the promotional avenues which has to be concentrated to meet it’s own competitors. c) Driving strategies to win markets-which needs immediate focus on uplifting the technology, increasing the investment capacity at the level need, paying attention towards high quality supply chain management and removing the investment bottle necks which tamper the export market to the maximum extent.

     Dr.G.B.Karthikeyan
Faculty
Department of Management Studies
Hindusthan College of Arts and Science
Coimbatore,Tamil Nadu
varshinidad_2006@yahoo.co.in