Indian Journal of Marketing April 2005

Volume XXXV • Number 4 • April 2005

Market Watch-Light Commercial Vehicles Manifestation of Success and Growth
With five thousand years of history behind it, a five-decade young nation and the largest democracy in the world, India today has the second largest volume of human resource in the universe. It has no more than 2.5 per cent of global land but is the home of one sixth of the world’s population of more than 1.1 billion. India possesses one of the richest reserves of biodiversity, minerals and metals, soils and water, flora and fauna in this part of the globe and has climatic conditions suitable for round the year economic activity in any part of the nation. In India, as in many other countries, the auto industry is one of the largest industries. It is one of the key sectors of the economy. The industry comprises of automobile and the auto component sectors and encompasses commercial vehicles, multiutility vehicles, passenger cars, two –wheelers, tractors and related auto components.
K. Arul Rajan Senior Lecturer PSG College of Technology Coimbatore, Tamil Nadu	Dr. T. G. Vijaya Asst. Professor PSG College of Technology Coimbatore, Tamil Nadu
Customer Perception Towards Private Life Insurance Companies’ Policies with Reference to Bangalore City
Psychology helps marketers to understand how consumer behaves as they do. Psychological factors, such as motivation and personality, perception, learning, values, beliefs and attitudes and lifestyles, which influence consumer behaviour, are very much useful for interpreting buying process and directing marketing efforts of companies. Perception can be described, as “how we see things around us”. Two individuals may be subject to the same stimuli or information under same appropriate conditions, but each person sees it in different ways. For instance, there is a glass that is half full of water, one person sees it as 50% full of water, and another sees it as 50 per cent empty. Perception is the process by which an individual selects, organizes and interprets information to create a meaningful picture of the world. Individuals act and react on the basis of their perceptions, not on the basis of objective reality. Hence, for a marketer to know the customers’ perception is more important than their knowledge of objective reality. What consumers think about a product, and what it actually is affects their actions. Individuals make decisions and take actions based on what they perceive to be reality is very important to marketers to understand the whole notion of perception and is related concepts, so they can more readily determine what factors influence consumers to buy.
Dr. G. Sudarsana Reddy Assistant Professor Acharya Institute of Management and Sciences (AIMS) Bangalore
Internet Banking in Indian Scenario
The modern age banking customers often transacts through their ‘ friendly device’ that enables them to conduct their bank transactions, trade on the stock exchange, buy their groceries, pay their children’s school fee and taxes to the governments through a click of a button. Through their ‘ friendly device’ they open accounts with banks to make the payments, and also carry out transactions at any multiple self- service outlets that have been started by their banks. Today all the above and still more sophisticated services are made available to people through that ‘ friendly device’ called Internet, which is now identified as ubiquitous communication tool that made its debut in 1983. The Internet is a global web of computer networks, which allowed instantaneous and decentralized global communication possible. Rapid usage of Internet is associated with the development of the user – friendly World Wide Web and web browser software such as Netscape Navigator and Microsoft Internet Explorer.
Prof. T. Uma Maheswara Rao Professor Nagarjuna University Nagarjuna Nagar	Ch. L. Hymavathi Research Scholar Nagarjuna University Nagarjuna Nagar
Framework for Selecting Celebrity Endorsers
Competition rules the world not only in business but also in other fields. To face this competition, corporates follows different strategies to distinguish their products from their counterpart. Same companies follow sales promotion strategies to retain their place in the market and others adopt innovative advertising strategies. Advertising, with its various forms, can easily penetrate into larger audience. However, getting immediate attention of audience is a prime task for any corporate in their advertising process. Celebrities are the new tools used by them to easily persuade the consumers. Celebrities are famous personalities who are well known to the public. Because of their fame, celebrities serve not only to create and maintain but also to achieve high recall rates for communication messages in today’s high media cluttered environment (Friedman and Friedman, 1979; Croft et al .1996). Over the past decade, the use of celebrities in advertising has been increasing widely. In 1979, celebrity endorsers’ use in commercials was estimated as one in every six advertisements (Howard 1979). By 1988, estimates were one In five (Motavalli, 1988) and Shimp (1997) claimed that around 25 percent of all U.S. based commercials utilize celebrities. The percentage is bound to increase in the forthcoming years.
Dr. C. Samudhra Rajakumar Reader Annamalai University	K. Tamizh Jyothi Lecturer Annamalai University
Land Marketing in Haryana
The new farm technology has many implications for tenancy relationship, productivity and resource use patterns. The extent of landlessness and inequality in land ownership has not changed much and the incidence of tenancy has declined (Vaidyanathan, 1994). In agriculturally progressive states such as Punjab and Haryana, there was a sizable decline in the size of ownership holdings and the area owned by the bigger size groups. Thus swelling up the number of small and marginal farmers (Grewal and Rangi, 1981). The small farmers rent in land and the practice of renting land, in general, is decreasing overtime. (Rai el al, 1981). Marginal and small farmers have lost a lion’s share of their holdings in the process of land transactions. (Sarap, 1995). The implications of new technology for productivity and resource use are that the proportion of rural labour force dependent on wage labour has increased steeply (Vaidyanathan, 1994). The nature and extent of irrigation and other modern inputs were the important factors shaping the character of land ownership and land distribution. (Sarap, 1995). Unrelenting demographic pressure is yet another notable factor which has been directly responsible for land distribution. (Sharma, 1994; Vaidyanathan, 1994). Due to increasing prices of land after Green Revolution purchase of land is difficult at an exorbitant rates and selling of land is socially discredited unless there is dire economic need (Bant Singh et al.1991).
Parveen Kumar Sr. Research Associate N.C.A.P. Pusa New Delhi	S. D. Chamola Former Professor and Head CCSHAU Hisar
Consumer Markets and Buyer Behaviour of Cars
The field of Consumer Behaviour studies how individual select, buy, use, and dispose of goods, services and ideas, or experiences to satisfy their needs and desires. Understanding the consumer and knowing customers is not very simple. They may say one thing but act oppositely. They may respond to influences that change their minds at the last minute. Companies have to understand how and why their customers buy. This paper deals with analyzing CONSUMER MARKETS AND BUYING BEHAVIOUR OF CARS in Chennai area.
R. Renganathan Sr. Lecturer Sastra Deemed University Thanjavur
Deposit Mobilization of Indian Overseas Bank in Thanjavur Main Branch
The growth of the financial system is, indeed, vital to the process of economic development in any economy as it helps to mobilize savings and channelise them in various sectors of the economy for the purpose of growth and development. Economic development may be defined as “a progress where by an economy’s real national income increases.” Thus, economic development refers to both process as well as an increase in the real national income. A rise in the real national income is the growth of the economy. Economic Development is, thus, the cause or process whereas economic growth is its effect or result. It may be said that economic development includes variations in the supply of factors of production on the one hand and demand for the products based on economic and non-economic factors on the other. But, the economic growth is the outcome of this long process of development.
Dr. S. Raj Kumar Head Poonaiyah Ramajayam College Thanjavur