Volume XXXV
• Number 11 •November 2005 |
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Market Potential For "The Hindu" in Urban and
Semi Urban Areas |
|
The
study is carried out for ”The Hindu” at Hyderabad and Anantapur. The
company started in 1878 as weekly, and has become a daily in
commission and printing. It is printed in ten centers apart from the
main edition at Chennai, where the corporate office is based. The
printing centers at Coimbatore, Bangalore, Madurai, Hyderabad, New
Delhi, Vishakapatnam, Thiruvanathapuram, Kochi, Vijayawada and
Mangalore. All this centers are connected with high-speed data lines
for news transmission across the country.
Newspapers now days have become one of the most important
source of information for a reader to know the things in depth. No
doubt other media vehicles like Television and other sources provide
information but they lack the inner course of action wanted by the
reader. There is a high competition between the English dailies in
the state after the emergence of “The Times of India” in Andhra
Pradesh. This made “The Hindu” to retain its hold in the market and
to come with different strategies. This study has given some scope
to find different aspects for The Hindu in Urban and semi urban
areas. |
N.
Sivakumar
MBA
School of Management Studies
JNT University,Hyderabad |
Dr.D.Raghunatha Reddy
Associate Professor
School of Management Studies
JNT University,Hyderabad |
International Benchmarking of Prices "A new pricing
mantra in industrial marketing" |
|
Pricing has been the most complex marketing decision. In case
of Industrial marketing, this decision becomes more complicated, as
influencing buyers on the basis of non economic considerations are
almost impossible. Post Liberalised era has poured in competition
from International giants and the domestic government, in its bid
for compliance of WTO obligations and encouraging competition, is
deserting the days and policies of protectionism. This has
complicated Industrial marketing in
India and the most
serious victim of this phenomenon has been the prices. Based on the
study conducted among Colour Picture Tube Manufacturers and of its
users i.e. Colour Television makers, the author feels for a change
in pricing methodology and suggests for a new model of pricing i.e.
benchmark pricing. This benchmarking domestic prices is against
landed price of imported products. |
Dr.Alok Kumar Rai
Lecturer
Rajarshi School of Management and Technology
Udai Pratap Autonomous College,Varanasi
Email:alokrai25@rediffmail.com
|
Bancassurance in India:An Alternative
Channel of Insurance Distribution |
|
Bancassurance is
the distribution of Insurance products through the bank’s
distribution channel. It is a phenomenon wherein insurance products
are offered through the distribution channels of the banking
services along with a complete range of banking and investment
products and services. This paper examines the relevance of
bancassurance in Indian context and makes a SWOT analysis of the
same as an alternative channel of insurance distribution. |
Dr.P.Viswanadham
Associate Professor
Department of Commerce & Management Studies
Andhra University,Visakhapatnam
Email:nath_pv@rediffmail.com
|
Sales Promotion Strategies of Yarn: A Case
Study of Dharwad,Gadag and Haveri Districts of Karnataka State |
|
Textile Industry is the backbone of the national economy. It
is contributing 14 percent value additional in the manufacturing
sector, one third of the country’s exports earning and 7 percent of
the GDP.The spinning and composite mills together were employing
about 1 million workers directly and providing employment to nearly
10 crores indirectly. The spinning capacity of
India
was the largest in the world accounting for about 21 percent of the
world’s spindlage. India is the largest exporter of cotton yarn with
a share of about 22 percent of the world trade. |
| Dr. T.N.Godi
Selection Grade Lecturer
K.K.S. Arts,Commercial & Science College
Gadag,Karnataka |
Product Life Cycle and Promotion Strategies in
Cellular Telecom Industry |
|
Since the launch of the first cellular mobile service in
August 1995, the Indian cellular industry has not looked back.
Despite several hurdles in terms of policy and regulatory
challenges, despite being on the verge of bankruptcy at the end of
1998, the industry has maintained its vigorous growth. During 2003,
17.7 million new subscribers were added, raising the total to 28.2
million. These services are now available in almost 1400 cities and
towns and the customer base is growing by nearly two million every
month. |
P.Chandiran
Sr.Lecturer
Velammal College of Management and Computer Studies
Chennai |
Performance of Food Production and Some Marketing
Issues in India |
|
|
Parveen Kumar
Research Associate
National Centre for Agricultural Economics
& Policy Research,I.C.A.R,Pusa
New Delhi |
K.K.Kundu
K.S.Suhag
Assistant Professors
Department of Agricultural Economics
CCS Haryana Agricultural University
Hisar,Haryana |
Ethics in Marketing-The need of the hour |
|
When we think about
marketing, a funny and popular anecdote always comes to our mind.
The anecdote really provokes thought, even though it is only humor,
it goes like this. A marketing Manager dies ‘and he is at the
eternal gates, where the master has to decide, whether he is to be
sent to Hell or Heaven, looking at his tract record, master decides
to give him a chance to choose between Heaven and Hell. Taking the
Oppourtunity, the marketing manager asks the master to practically
look at both the places, before he makes a choice, which seems to be
fair enough and the master agrees. |
Dr.
Chetan Srivastava
Assistant Professor
Institute of Public Enterprise,Osmania University
Hyderabad |
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