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From the Editor's Desk

The Management and Editorial Team of Indian Journal of Marketing Extends a Warm Welcome to Prof. Shiva Nandan into its Editorial Advisory Board

Dear Readers,

For almost half-a-century, Indian Journal of Marketing has been at the forefront of academic publishing in India. The papers published in Indian Journal of Marketing cover a wide range of topics and issues related to marketing. Based on the quality of published papers, Indian Journal of Marketing has maintained its credibility amongst both academicians and practitioners.

In the contemporary global business environment where change is the only constant, there is an ongoing need for a marketing publication that reflects authentic and diverse viewpoints of leading luminaries of the discipline. The urgency of bridging the ever expanding gap between theory and practice and between academic rigor and practical relevance cannot be overemphasized. Towards these ends, Indian Journal of Marketing continues to fulfill its responsibilities very well, thereby serving the marketing discipline admirably.

I am delighted to be a part of the Editorial Advisory Board and look forward to incisive, thought-provoking, and innovative contributions from experienced as well as emerging scholars and practitioners. I am confident that Indian Journal of Marketing will continue to play a leadership role in shaping and influencing marketing thought and practices not only in the Indian context, but internationally as well.

With Best Wishes,
Dr. Shiva Nandan
Professor of Marketing
International Management Institute (IMI)
B-10 Qutab Institutional Area, Tara Crescent
New Delhi 110 016


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Indian Journal of Finance
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