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From the Editor's Desk

The Management and Editorial Team of Indian Journal of Marketing Extends a Warm Welcome to Prof. S.P. Bansal Into its Editorial Advisory Board

Dear Readers,

It gives me immense pleasure to join the Editorial Advisory Board of Indian Journal of Marketing, and I accept this responsibility with great zeal and commitment. I am aware that I have associated myself with an outstanding team of academicians pursuing international standards of excellence. I wish to contribute to the fervor and quality distinction that characterizes Indian Journal of Marketing as well as promote the journal in consolidating its position as a scientific reference in the global marketing world.

India, being the biggest consumer market, is undergoing rapid changes in its economy and marketing scenario. The reasons behind these changes are globalization, technological innovations, and explosive growth in international trade along with some other factors. The concept of survival of the fittest and the power of innovation are urging the Indian and multinational companies to evolve strategies that will best impact the ever-changing Indian market.

Therefore, in order to keep our readers updated with latest marketing and strategic innovations, Indian Journal of Marketing continues to remain the destiny of choice for marketing research that benefits our readers, scholars, and professionals, and allows us to accompany you in all matters relating to marketing management.

With Best Wishes,
Prof. S.P. Bansal
Vice-Chancellor
Maharaja Agrasen University
Atal Shiksha Kunj, District Solan
Himachal Pradesh


 

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