forth coming Issues |
|
| Volume 43 • Number 2 • February
2013 |
|
| Brand Equity And Business
Performance : Towards A Conceptual Framework |
| — Bijuna C. Mohan | A.
H. Sequeira |
|
|
| Confirmatory Factor
Modeling On Emerging Consumer Purchase Behaviour of
Passenger Cars |
| — Balakrishnan Menon | Jagathy
Raj V.P. |
|
|
| Modeling Store
Characteristics As Antecedents of Impulse Purchase |
| — Ramesh Kumar Chaturvedi |
|
|
| Organic Products: Marketing
Practices and Problems In The Plains and Hill
Regions of Uttarakhand |
| — Surabhi Singh |
|
|
| Estimation Of Price Spread
And Marketing Efficiency Of Brinjal In Different
Marketing Channels: A Case Study |
| — Soumya Kanta Dwibedy |
|
|
Consumers’ Milk Preferences And Effect Of Marketing
Mix On Consumers’ Dairy Products Purchase Decision
|
| — Nahid Mohammed Tawfik Fawi |
Mohamed Osman Mohamed Abdalla |
|
|
