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Welcome to the website of Indian Journal of Marketing

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.
Indian Journal of Marketing is disseminating knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations, as its focal point is on research and reflections relevant to academicians and practicing managers.
Some of our subscribers are: 
Indian Institute of Management Ahmedabad,Gujarat
Indian Institute of Management Bangalore, Karnataka
Indian Institute of Management Calcutta, West Bengal
Indian Institute of Management Lucknow, Uttar Pradesh
Indian Institute of Management Indore, Madhya Pradesh
Indian Institute of Management Kozhikode, Kerala
Rajiv Gandhi Indian Institute of
Shillong, Meghalaya
XLRI Jamshedpur, Jharkhand
Management Development Institute Management Development Institute
S. P. Jain Institute of Management & Research Mumbai, Maharashtra
IRMA Anand, Gujarat
SCMHRD Pune, Maharashtra
Indian Institute of Technology Mumbai, Maharashtra
Indian Institute of Technology Kanpur, Uttar Pradesh
Indian Institute of Technology Roorkee, Uttarakhand
Indian Institute of Technology Chennai, Tamil Nadu
Xavier Institute of Management Bhubaneshwar, Odisha
Albertian Institute of Management Kochi, Kerala
ACNielsen ORG MARG Research Pvt. Ltd. Vadodara, Gujarat
Delhi School of Economics, University of Delhi Delhi
Institute of Management Technology Ghaziabad, Uttar Pradesh
Bharathidasan Institute of Management Tiruchirappalli, Tamil Nadu
Mudra Institute of Communications Ahmedabad Ahmedabad, Gujarat
T.A. Pai Management Institute Manipal, Karnataka
Loyola Institute of Business Administration Chennai, Tamil Nadu
Punjabi University Patiala, Punjab
IDBI Bank Limited Mumbai, Maharashtra
Indian School of Mines Dhanbad, Jharkhand
International Management Institute New Delhi
Harcourt Butler Technological Institute Kanpur, Uttar Pradesh
SIES College of Management Studies Navi Mumbai, Maharashtra
National Institute of Technology Tiruchirappalli, Tamil Nadu
Maulana Azad National Institute of Technology Bhopal, Madhya Pradesh
National Institute of Technology Kurukshetra, Haryana
National Institute of Technology Warangal, Andhra Pradesh
Banaras Hindu University Varanasi, Uttar Pradesh
Taiwan Institute of Economic Research Taipei, Taiwan
Charles Darwin University Casuarina, Australia
University of Botswana Gaborone, Botswana
Al-Faisal University Abha, Saudi Arabia
University of Dar es Salaam Tanzania
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Indian Journal of Finance
Prabandhan: Indian Journal of Management
Arthshastra: Indian Journal of Economics & Research
Indian Journal of Research in Capital Markets