1.
Mohapatra S, Rath A, Kar B. Being a Pioneer : A Case of Intention, Market, and Challenges. AMCIJE [Internet]. 2023 Sep. 1 [cited 2025 Dec. 18];6(2-3):64-78. Available from: https://www.indianjournalofmarketing.com/index.php/IJOE/article/view/173338