Devi Prasad Kotni, V.V. 2014. Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam. Indian Journal of Marketing. 44, 6 (Jun. 2014), 24–36. DOI:https://doi.org/10.17010/ijom/2014/v44/i6/80369.