[1]
Simon, S. and Murali Manohar, B. 2017. Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII). Indian Journal of Marketing. 47, 2 (Feb. 2017), 34–46. DOI:https://doi.org/10.17010/ijom/2017/v47/i2/110026.