[1]
Banerjee, S. and Mandal, K. 2018. Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution. Indian Journal of Marketing. 48, 6 (Jun. 2018), 7–21. DOI:https://doi.org/10.17010/ijom/2018/v48/i6/127833.