[1]
Chatterjee, S. and Giri, A. 2021. Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry. Indian Journal of Marketing. 51, 5-7 (Jul. 2021), 64–80. DOI:https://doi.org/10.17010/ijom/2021/v51/i5-7/161648.