[1]
Goswami, S. and Balasubramanian, N. 2022. Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion. Indian Journal of Marketing. 52, 8 (Aug. 2022), 26–40. DOI:https://doi.org/10.17010/ijom/2022/v52/i8/171222.