Qaim, S.M. and Gupta, V.P. 2026. Do Social Media Influencers Shape Gen Z Consumers’ Purchase Intentions Toward Electric Vehicles? An Empirical Study in Delhi-NCR. Indian Journal of Marketing. 56, 7 (Jul. 2026), 64–87. DOI:https://doi.org/10.17010/ijom/2026/v56/i7/175686.