GOEL, Deepika; GUPTA, Apoorva; VERMA, Neha; SINHA, Manoj. Consumer Response to Shrinkflation : Evidence from the FMCG Market in Delhi-NCR. Indian Journal of Marketing, [S. l.], v. 56, n. 10, p. 8–28, 2026. DOI: 10.17010/ijom/2026/v56/i10/176110. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/176110. Acesso em: 9 oct. 2026.