JAIN, Neetu; PATEL, Maulik; KUMAR, Anuj. Growth at What Cost? Responsible Entrepreneurial Marketing in Digital Health Ventures. Indian Journal of Marketing, [S. l.], v. 56, n. 10, p. 73–82, 2026. DOI: 10.17010/ijom/2026/v56/i10/176111. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/176111. Acesso em: 9 oct. 2026.