SHAH, Kinnari; SRIVASTAVA, R. K. Validity of RKS Model for New Product Launch. Indian Journal of Marketing, [S. l.], v. 35, n. 10, 2005. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34247. Acesso em: 20 jan. 2026.