KAMESWARI, M. L.; SANTOSH KUMARI, A.; RAGHUNATHA REDDY, D. Consumer Buying Behaviour in Two-wheeler Industry-with Special Reference to Hero Honda Motorbikes. Indian Journal of Marketing, [S. l.], v. 35, n. 10, 2005. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34248. Acesso em: 20 jan. 2026.