VENKATESH, J.; BALACHANDRAN, V. Recent Issues in Changes of Global Brands into Domestic Brands. Indian Journal of Marketing, [S. l.], v. 36, n. 2, 2006. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34282. Acesso em: 20 jan. 2026.