SHARMA, Ashvine Kumar; NAGPAL, Shafali. Marketing Customer Information File (MCIF): A Powerful Tool for Banks. Indian Journal of Marketing, [S. l.], v. 36, n. 3, 2006. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34301. Acesso em: 20 jan. 2026.