JAISWAL, K. S.; SINGH, Neetu. The Paradigm Shift in Marketing- Case Studies. Indian Journal of Marketing, [S. l.], v. 36, n. 5, 2006. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34319. Acesso em: 20 jan. 2026.