SUDHARSHAN, R.; JYOTHI, K.Arun. Socio, Cultural and Psychographic Dimensions of Advertising – A Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 34, n. 1, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34088. Acesso em: 21 jan. 2026.