VEERAIAH, P.; SHIVANAGA SREENU, I. Marketing Innovations through Information Technology Techniques - A Study on Pharmaceutical Products. Indian Journal of Marketing, [S. l.], v. 36, n. 10, 2006. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34387. Acesso em: 20 jan. 2026.