MOHANRAM, A. S.; MAHAVI, C. Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study. Indian Journal of Marketing, [S. l.], v. 37, n. 2, 2007. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34415. Acesso em: 20 jan. 2026.