SUDARSANA REDDY, G.; RAJARASHMI, P.S. Buyer Behavior of Home Appliances with Special Reference to Microwave Products in Bangalore City. Indian Journal of Marketing, [S. l.], v. 34, n. 1, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34094. Acesso em: 21 jan. 2026.