MURUGAN, S.; GNANADHAS, M. Edwin; THALAVAI PILLAI, N. Small Scale Industrial Maladies - Does Marketing Sickness cause them?. Indian Journal of Marketing, [S. l.], v. 34, n. 5, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36052. Acesso em: 12 dec. 2025.