SHIVKUMAR, K.; KOMATHI, S. Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region. Indian Journal of Marketing, [S. l.], v. 34, n. 5, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36060. Acesso em: 12 dec. 2025.