VERMA, D. P. S; GUPTA, Garima. Emotional Appeals in Advertising: A Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 34, n. 6, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36061. Acesso em: 27 oct. 2025.