MAHADEVASWAMY, G. H.; NALINI, R. FDI in Multi-Brand Retailing: A Case Study of Mysore. Indian Journal of Marketing, [S. l.], v. 43, n. 8, p. 5–13, 2013. DOI: 10.17010/ijom/2013/v43/i8/36315. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36315. Acesso em: 20 jan. 2026.