RAO, D.N.; SHANKARAIAH, K.; AL HAKMANI, Ali. Developing Customer Loyalty : A Case Study of National Bank of Oman. Indian Journal of Marketing, [S. l.], v. 34, n. 2, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34108. Acesso em: 21 jan. 2026.