GUPTA, Manish. A Study of Brand Preference and Consumption Pattern of Beer in Bareilly. Indian Journal of Marketing, [S. l.], v. 43, n. 5, p. 34–48, 2013. DOI: 10.17010/ijom/2013/v43/i5/36385. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36385. Acesso em: 9 oct. 2025.