SHEKHAR, Suraj Kushe; RAVEENDRAN, P. T. Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach. Indian Journal of Marketing, [S. l.], v. 43, n. 6, p. 5–14, 2013. DOI: 10.17010/ijom/2013/v43/i6/36388. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36388. Acesso em: 19 dec. 2025.