SAXENA, Karunesh; PALIWAL, Pramod; TRIPATHI, Pooja. An Empirical Study of Compatibility of Advertising Channels and Product Categories. Indian Journal of Marketing, [S. l.], v. 37, n. 7, 2007. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36429. Acesso em: 20 jan. 2026.