MISRA, Madhvendra. Customer Segment Research and its Role in Designing Sales Promotion Programme for Small Car Industry in India. Indian Journal of Marketing, [S. l.], v. 37, n. 10, 2007. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36459. Acesso em: 20 jan. 2026.