AHMAD, Anees; THYAGARAJ, K. S. Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment. Indian Journal of Marketing, [S. l.], v. 45, n. 5, p. 14–26, 2015. DOI: 10.17010/ijom/2015/v45/i5/79937. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/79937. Acesso em: 25 oct. 2025.