DHAM, Swati Oberoi; MISHRA, Pratika. Allegiance to New Sports: Sports Marketing in Indian Perspective. Indian Journal of Marketing, [S. l.], v. 45, n. 5, p. 38–49, 2015. DOI: 10.17010/ijom/2015/v45/i5/79939. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/79939. Acesso em: 25 oct. 2025.