BHARDWAJ, Siddharatha S. Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities. Indian Journal of Marketing, [S. l.], v. 45, n. 4, p. 32–42, 2015. DOI: 10.17010/ijom/2015/v45/i4/79958. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/79958. Acesso em: 25 oct. 2025.