CHANDEL, Kulbhushan; SHARMA, Nitya. Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment. Indian Journal of Marketing, [S. l.], v. 44, n. 8, p. 32–42, 2014. DOI: 10.17010/ijom/2014/v44/i8/80131. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80131. Acesso em: 15 dec. 2025.