MAHENDRU, Mandeep; DE, Kalyan K. Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry. Indian Journal of Marketing, [S. l.], v. 44, n. 6, p. 7–23, 2014. DOI: 10.17010/ijom/2014/v44/i6/80367. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80367. Acesso em: 7 oct. 2025.