DEVI PRASAD KOTNI, V. V. Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam. Indian Journal of Marketing, [S. l.], v. 44, n. 6, p. 24–36, 2014. DOI: 10.17010/ijom/2014/v44/i6/80369. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80369. Acesso em: 6 oct. 2025.